Tatami Fightwear was founded in South Wales, UK in 2009 by Lee Jones and Gareth Dummer. It has since become a leading global brand in the world of Brazilian Jiu Jitsu and combat sportswear. #TeamTatami approached us to create a new Shopify website to increase sales of fightwear and establish the company as a major player in the leisurewear market.
Tatami Fightwear was founded in South Wales, UK in 2009 by Lee Jones and Gareth Dummer. It has since become a leading global brand in the world of Brazilian Jiu Jitsu and combat sportswear. #TeamTatami approached us to create a new Shopify website to increase sales of fightwear and establish the company as a major player in the leisurewear market.
A bespoke React.js Shopify 2.0 theme for UK leader in Jiu Jitsu fightwear and clothing
“Tatami Fightwear is thrilled by the relaunch of our global websites, having partnered Waters Creative in doing so.
The Waters Creative Team were attentive throughout and have delivered on everything we requested as part of the project. Their commitment to delivering excellence and attention to detail meant they were great partners for us and due to the very successful development works, we will continue to work with Waters in order to keep our brand and customer journey moving forward positively. Thank you Team Waters”
A bespoke light and dark mode feature implemented into both desktop and mobile versions of the Tatami Fightwear website
Offering both dark and light mode was important to Tatami, enabling users to choose a mode that best suits their preference, helping with accessibility and maintaining brand consistency.
Throughout the project delivery we focused on combining visually appealing aesthetics with a smooth and seamless user experience, while also optimising site performance.
The ultimate goal was to make the entire purchasing journey intuitive and enjoyable, encouraging users to return to the site repeatedly.
Showcasing the athletes sponsored by Tatami
Tatami sponsor some of the world’s best BJJ and MMA athletes. The athletes section of the new website is content rich showcasing the achievements of these accomplished individuals.
Each page on the website has been carefully designed to establish Tatami Fightwear as the ‘go to’ brand for fightwear, accessories and leisurewear within the combat sport market and beyond.
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